Coca Cola App
Bringing together Coca-Cola marketing and digital product teams, we redesigned the Coca-Cola app from the ground up and developed a strategic future vision across all of their mobile touch-points. After the launch of the redesign, Coca-Cola saw a 250% increase (year-over-year) in app downloads. This work laid the foundation for AKQA to secure the Global Digital OAR spot on Coca-Cola’s roster—a huge win.
After the launch of the redesign, Coca-Cola saw a 250% increase in app downloads.
The core of the future-vision strategy was to evolve Coca-Cola existing properties into a platform of personalized services.
