Tread / Everlane
A team of five was brought in to create the first sub-brand under Everlane, from scratch, in 3 months. I contributed to strategy, storytelling, art direction and design across the branding, marketing, photography, video, packaging and activation in support of the launch of sneaker.
![](https://freight.cargo.site/t/original/i/b77e8c8a77f44bc7980143d892403dc09fc2fa3f014bb22db113ac8959b5f748/mrl.jpg)
![](https://freight.cargo.site/t/original/i/9496c15767c4b0a8fc98b65498c8d90da21581dda9e5809b75bbb6398fbdd94c/tread_portrait.jpg)
![](https://freight.cargo.site/t/original/i/1999e9c92a6e8c6bd2bb516e4f7684403753ac3ca652f3fd1c24764148f08503/tread2.jpg)
![](https://freight.cargo.site/t/original/i/41bd1359b0633b477552584ecbf83864a8531424422050b8317551037e6b218f/20190608_CM_DesignerDocumantationDay0250.jpg)
![](https://freight.cargo.site/t/original/i/dbb336f0b8922588b7473bae503460f18a80e84f749dc2bc069472fdf2b46176/Nowsocial.gif)
![](https://freight.cargo.site/t/original/i/23c5bd19615c55da1e07fba2c80ddf7697f6ea853133c84c75c604f0307594d0/group2.jpg)
![](https://freight.cargo.site/t/original/i/f7bdce5208b4a2ef40e64226e3ab9364d566f8a1b097d63a364e4d1c9a53333d/shoes2.jpg)
![](https://freight.cargo.site/t/original/i/2331fc56f7f4ebb95d289e87f21756580d13d22581b42eac39ccf2266cdad9e3/61141188_723456454736907_3487147539491891756_n.jpg)
![](https://freight.cargo.site/t/original/i/d4b660b160a81c7743b03761e604423a9480e33d796bf0a2fd9d7e96cb56af17/62609991_442272599680953_8054276331184557846_n.jpg)
![](https://freight.cargo.site/t/original/i/bfab2bcad5a478dddfb6a87f44b2901629de82d3f5a09de9a9acb565d4dd8547/62453093_348161762558518_8461107569353830198_n.jpg)
![](https://freight.cargo.site/t/original/i/ded09f7d6412a50210bef53da8d60dfd9b1d020f44675a7f1f3d351671ecdcb3/group1.jpg)
![](https://freight.cargo.site/t/original/i/4efdd307db1fa879049a596cee6dc5784e1a043cdf992dab7083fb27425a101b/shoes1.jpg)
![](https://freight.cargo.site/t/original/i/e59c4fbf6dc2b1c90b306195b959c07fef830e774b454a909769c9314bdf9e2a/7TpdNbWz.png)
![](https://freight.cargo.site/t/original/i/40cfe33fd47736856f23fe0819290eb1616dc0b9d58b05211016e96204b9cd94/tread1.jpg)
![](https://freight.cargo.site/t/original/i/1964b0d8ab9755314d2a5270a74111da5b902d0770ff8f613493bdc00cca1a59/mToySKlS.jpg)
![](https://freight.cargo.site/t/original/i/ea6f058774f6f82131a3ada2af1bffe6d6ff96ba98e33012a561e9bc6c604acb/PANO_20190425_185047.vr.jpg)