IBM Watson Sonic Branding
Bringing IBM Watson Marketing and Products teams together was no small feat. The approach was to give everyone a seat a the table by creating a single source to draw from to create UI sounds and sonic branding. Watson, itself, also played an integral part in producing its own voice and defining the Sound of Intelligence. The cherry on top? The project caught the attention of David Byrne, to provide the core sound palette. 

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See you, space cowboy.