OOFOS
A growing footwear brand was ready to make a colorful splash with a campaign that showed the world how to recover in style. With a TV spot, created in partnership with Gunner Studio and Proper Music, we introduced OOfoam to the world (well, not the entire world; but some of it: US, South Korea, UK and Japan!).
After speaking to runners, dancers, nurses, NFL championship winners, car crash survivors, firefighters, parents and [so many more] we discovered that despite there only being one sole design, everyone wore OFFOS for their own unique reason.
This, combined with the science of healing-through-movment, became the core messaging strategy for our evergreen creative platform.
