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<channel>
	<title>Ben Vrazo</title>
	<link>https://benvrazo.rip</link>
	<description>Ben Vrazo</description>
	<pubDate>Sun, 08 Mar 2026 19:42:03 +0000</pubDate>
	<generator>https://benvrazo.rip</generator>
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		<title>index</title>
				
		<link>https://benvrazo.rip/index</link>

		<pubDate>Thu, 05 May 2022 01:53:23 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

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	<item>
		<title>Long Feng</title>
				
		<link>https://benvrazo.rip/Long-Feng</link>

		<pubDate>Sun, 08 Mar 2026 19:42:03 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/Long-Feng</guid>

		<description>
	Long Feng
	
To launch a new Burning Man art car,&#38;nbsp; brand design and background was developed to tell the story of Long Feng. Using the oldest known version of the chinese language, letterforms and characters were lifted directly from a scan of the original carving. This playful brand connects the past to the future, breathing new life into ancient expression.





&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/0da9265fd4494dddfc20cf7060e75c9e3fa2cb46680443c1354b121c798f74d7/23.png" data-mid="245764781" border="0"  src="https://freight.cargo.site/w/1000/i/0da9265fd4494dddfc20cf7060e75c9e3fa2cb46680443c1354b121c798f74d7/23.png" /&#62;
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&#38;nbsp; &#38;nbsp;&#38;nbsp;


	More Work
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	<item>
		<title>PublicGoods</title>
				
		<link>https://benvrazo.rip/PublicGoods</link>

		<pubDate>Thu, 05 May 2022 01:53:24 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/PublicGoods</guid>

		<description>
	Public Goods
	
As the creative director of Public Goods, my goals have been to elevate the creative output (visual and copy), bring consistency across the brand and deepen the product stories we tell. Additionally, I’ve had the amazing opportunity to touch all parts of the business; including consulting on physical products, overhauling our e-commerce UX and expanding our marketing across new paid and owned channels.



	&#60;img width="3600" height="2401" width_o="3600" height_o="2401" data-src="https://freight.cargo.site/t/original/i/4e1627e9d843e5cb0b2fec36374c2d4b86ea3d78c0c04acdc5458232de34fe88/Shot7_ProductCategoryHero_0260_Retouching.jpg" data-mid="159004648" border="0"  src="https://freight.cargo.site/w/1000/i/4e1627e9d843e5cb0b2fec36374c2d4b86ea3d78c0c04acdc5458232de34fe88/Shot7_ProductCategoryHero_0260_Retouching.jpg" /&#62;
&#60;img width="5500" height="3755" width_o="5500" height_o="3755" data-src="https://freight.cargo.site/t/original/i/0528f475f4bf3ab6baaafa623b42de5d5e5b915ddf644713d30137ee01086e8d/PG-kettle-iphone-email.jpg" data-mid="238959691" border="0"  src="https://freight.cargo.site/w/1000/i/0528f475f4bf3ab6baaafa623b42de5d5e5b915ddf644713d30137ee01086e8d/PG-kettle-iphone-email.jpg" /&#62;
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	&#60;img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/485d86e4eeb0936e379a8f3d18c63e92060268f5af3bb8f02e2b8d7d4e6d94bb/PG_SELECTS-1_o.jpg" data-mid="145249273" border="0"  src="https://freight.cargo.site/w/1000/i/485d86e4eeb0936e379a8f3d18c63e92060268f5af3bb8f02e2b8d7d4e6d94bb/PG_SELECTS-1_o.jpg" /&#62;
	



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	&#60;img width="5000" height="7496" width_o="5000" height_o="7496" data-src="https://freight.cargo.site/t/original/i/e21a17bdbde243b2c8105383f891248283d2df530e9b887b91e6a54fea9ed58c/PG_SELECTS-23_o.jpg" data-mid="142554479" border="0"  src="https://freight.cargo.site/w/1000/i/e21a17bdbde243b2c8105383f891248283d2df530e9b887b91e6a54fea9ed58c/PG_SELECTS-23_o.jpg" /&#62;
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&#60;img width="1340" height="1674" width_o="1340" height_o="1674" data-src="https://freight.cargo.site/t/original/i/a01d77d5f50edf4df2c50fb3b9381debaa4388757fb9d995ab1e530f3f330e4d/PG_SELECTS-18_1340_c.jpg" data-mid="144543532" border="0"  src="https://freight.cargo.site/w/1000/i/a01d77d5f50edf4df2c50fb3b9381debaa4388757fb9d995ab1e530f3f330e4d/PG_SELECTS-18_1340_c.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b10a111fa91235966082981a6d6837cd7e7da2a97211abf3356f2b3097d44c6b/33.jpg" data-mid="237176656" border="0"  src="https://freight.cargo.site/w/1000/i/b10a111fa91235966082981a6d6837cd7e7da2a97211abf3356f2b3097d44c6b/33.jpg" /&#62;



	More Work
</description>
		
	</item>
		
		
	<item>
		<title>Rithum</title>
				
		<link>https://benvrazo.rip/Rithum</link>

		<pubDate>Wed, 22 Feb 2023 22:22:00 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/Rithum</guid>

		<description>
	Rithum
	CommerceHub, as a business, was growing by leaps and bounds. Their clients include some of the largest online retailers in the world and they had acquired a number of new technology companies to bolster their service offering. Their company had gone through a major transformation; and now it was time for the brand to catch up. This meant a new brand platform, new audience strategy, new messaging and tone of voice, new visual branding and a fresh new name to announce to the world that the old ecommerce brand was charging boldly into the future.&#38;nbsp;





	
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	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7007b236ae3e61e75f8cc8208e80a6858eca9d049411ba8bac168d2bc98fb88f/4.6.3-IRL.jpg" data-mid="173247855" border="0"  src="https://freight.cargo.site/w/1000/i/7007b236ae3e61e75f8cc8208e80a6858eca9d049411ba8bac168d2bc98fb88f/4.6.3-IRL.jpg" /&#62;




	More Work
</description>
		
	</item>
		
		
	<item>
		<title>Levis</title>
				
		<link>https://benvrazo.rip/Levis</link>

		<pubDate>Thu, 05 May 2022 01:53:23 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/Levis</guid>

		<description>
	LEVIS STRAUSS &#38;amp; CO.
		I have been fortunate to partner with Levi's on a diverse list of projects. Leveraging Levi's gritty history, passion for the arts and restless efforts to protect the planet, I've helped them tell a wide array of stories across products, influencers and innovation that lead an industry.




	
  
	
    
    
 

  
	
	
	
&#60;img width="667" height="1005" width_o="667" height_o="1005" data-src="https://freight.cargo.site/t/original/i/2caa1ce469940caaec71ed5b24d6c36a50f799c9052464cbef04c88f0719ef3c/levis_portraitsss.jpg" data-mid="145451192" border="0"  src="https://freight.cargo.site/w/667/i/2caa1ce469940caaec71ed5b24d6c36a50f799c9052464cbef04c88f0719ef3c/levis_portraitsss.jpg" /&#62;

	

	&#60;img width="1370" height="913" width_o="1370" height_o="913" data-src="https://freight.cargo.site/t/original/i/6abcba9b1fd4482e1ec0587eea74682caaee513e43f67d0d39e799042632e041/levis_lazer.jpg" data-mid="141771680" border="0"  src="https://freight.cargo.site/w/1000/i/6abcba9b1fd4482e1ec0587eea74682caaee513e43f67d0d39e799042632e041/levis_lazer.jpg" /&#62;
	&#60;img width="1340" height="893" width_o="1340" height_o="893" data-src="https://freight.cargo.site/t/original/i/57a0fc7ddfd2540a71313c70ae0f44a4d22baee3e4b3f88d02db9b0213576dd8/Levis_FLX_Laser_forAKQA.jpg" data-mid="141771681" border="0"  src="https://freight.cargo.site/w/1000/i/57a0fc7ddfd2540a71313c70ae0f44a4d22baee3e4b3f88d02db9b0213576dd8/Levis_FLX_Laser_forAKQA.jpg" /&#62;





	

	
	&#60;img width="5000" height="3327" width_o="5000" height_o="3327" data-src="https://freight.cargo.site/t/original/i/06e2109e0282d6e3e48a36817dbd65ddb9b389524e9b3d8f41eef9515bf17e39/17_H1_LIL_AB_YSQ_6570_RGB_o.jpg" data-mid="142114705" border="0"  src="https://freight.cargo.site/w/1000/i/06e2109e0282d6e3e48a36817dbd65ddb9b389524e9b3d8f41eef9515bf17e39/17_H1_LIL_AB_YSQ_6570_RGB_o.jpg" /&#62;
	&#60;img width="5000" height="3327" width_o="5000" height_o="3327" data-src="https://freight.cargo.site/t/original/i/216e0d6f3dcf90dcda09554e42d67360d6bb6a633393e5e6b77461bf149dadec/17_H1_LIL_AB_YSQ_7296_RGB_o.jpg" data-mid="142114707" border="0"  src="https://freight.cargo.site/w/1000/i/216e0d6f3dcf90dcda09554e42d67360d6bb6a633393e5e6b77461bf149dadec/17_H1_LIL_AB_YSQ_7296_RGB_o.jpg" /&#62;
	






	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1c0bae04877ef01c2a85edf3b20089230651416296a33232b44e4eb022b9dd1/04.jpg" data-mid="142114753" border="0"  src="https://freight.cargo.site/w/1000/i/e1c0bae04877ef01c2a85edf3b20089230651416296a33232b44e4eb022b9dd1/04.jpg" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/428e27893e0100a03fe9c960b3b5e590615a6e7c026e71a6bc3967a8dc337472/03.jpg" data-mid="142114759" border="0"  src="https://freight.cargo.site/w/1000/i/428e27893e0100a03fe9c960b3b5e590615a6e7c026e71a6bc3967a8dc337472/03.jpg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57863e4963ff6c0e2576e03c86ddb5049a63320d6f7cf8ee5b81572f8b5c5d67/01.jpg" data-mid="142114761" border="0"  src="https://freight.cargo.site/w/1000/i/57863e4963ff6c0e2576e03c86ddb5049a63320d6f7cf8ee5b81572f8b5c5d67/01.jpg" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b28e57d3c3b038566db04c053916e72355f47926969bc6f47f83fce90ac344e/02.jpg" data-mid="142114738" border="0"  src="https://freight.cargo.site/w/1000/i/4b28e57d3c3b038566db04c053916e72355f47926969bc6f47f83fce90ac344e/02.jpg" /&#62;


	More Work
</description>
		
	</item>
		
		
	<item>
		<title>IBM</title>
				
		<link>https://benvrazo.rip/IBM</link>

		<pubDate>Thu, 05 May 2022 01:53:24 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/IBM</guid>

		<description>
	IBM Watson Sonic Branding

	Bringing IBM Watson Marketing and Products teams together was no small feat. The approach was to give everyone a seat a the table by creating a single source to draw from to create UI sounds and sonic branding. Watson, itself, also played an integral part in producing its own voice and defining the Sound of Intelligence. The cherry on top? The project caught the attention of David Byrne, to provide the core sound palette.&#38;nbsp;






	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f65b843212f08e906190e020c78383cae0fecb3a8df7e25d4c12da6a611e1c88/IBM_Watson_SonicBranding_Brief.001b.jpg" data-mid="145562931" border="0"  src="https://freight.cargo.site/w/1000/i/f65b843212f08e906190e020c78383cae0fecb3a8df7e25d4c12da6a611e1c88/IBM_Watson_SonicBranding_Brief.001b.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac29dbc294dee4f13f9e2cad3b4663f31cba52bbe41ec9be23afc56a5dd52690/IBM_Watson_SonicBranding_Brief.002.jpeg" data-mid="142265713" border="0"  src="https://freight.cargo.site/w/1000/i/ac29dbc294dee4f13f9e2cad3b4663f31cba52bbe41ec9be23afc56a5dd52690/IBM_Watson_SonicBranding_Brief.002.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aaa49186ea89a339f55c4fda36f0690b7334d6f441f7b90f599738c92e2c4055/IBM_Watson_SonicBranding_Brief.003.jpeg" data-mid="142265746" border="0"  src="https://freight.cargo.site/w/1000/i/aaa49186ea89a339f55c4fda36f0690b7334d6f441f7b90f599738c92e2c4055/IBM_Watson_SonicBranding_Brief.003.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7d90ea730684a80780d6c861667d8879389c5f082ee2463469881c604cbca50/IBM_Watson_SonicBranding_Brief.004.jpeg" data-mid="142265754" border="0"  src="https://freight.cargo.site/w/1000/i/b7d90ea730684a80780d6c861667d8879389c5f082ee2463469881c604cbca50/IBM_Watson_SonicBranding_Brief.004.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd31a9bf6f77e86d4b54f1596db817a2ebe628e2d3b95cb090e36828fa7fba33/IBM_Watson_SonicBranding_Brief.005.jpeg" data-mid="142265762" 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width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffba6e3783bf8d33ff47a2d9184a9be65bdf22af8bf2ae867e6584d106254a32/IBM_Watson_SonicBranding_Brief.008.jpeg" data-mid="142265917" border="0"  src="https://freight.cargo.site/w/1000/i/ffba6e3783bf8d33ff47a2d9184a9be65bdf22af8bf2ae867e6584d106254a32/IBM_Watson_SonicBranding_Brief.008.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e0c043598dbb3ed610580ddc73c135e537474473bf907bca9d506a0bd34c3b9/IBM_Watson_SonicBranding_Brief.009.jpeg" data-mid="142265956" border="0"  src="https://freight.cargo.site/w/1000/i/8e0c043598dbb3ed610580ddc73c135e537474473bf907bca9d506a0bd34c3b9/IBM_Watson_SonicBranding_Brief.009.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a47fce62003ff046fdf190816e1caf3fc8fafb3c60bb883d3f72422b11559c1/IBM_Watson_SonicBranding_Brief.010.jpeg" data-mid="142265959" border="0"  src="https://freight.cargo.site/w/1000/i/0a47fce62003ff046fdf190816e1caf3fc8fafb3c60bb883d3f72422b11559c1/IBM_Watson_SonicBranding_Brief.010.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10eaf0032490dfa43d47ef56385d503ee3fb480e1028ae626a363e775bb7a48d/IBM_Watson_SonicBranding_Brief.011.jpeg" data-mid="142265964" border="0"  src="https://freight.cargo.site/w/1000/i/10eaf0032490dfa43d47ef56385d503ee3fb480e1028ae626a363e775bb7a48d/IBM_Watson_SonicBranding_Brief.011.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c62ce7ee7dab2eb511bcd4c1b5bd0ed3ab888a04690e1f4b6f88bb2952cecb7/IBM_Watson_SonicBranding_Brief.012.jpeg" data-mid="142265965" 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width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a65dba71296a9795ccef9b15ec4d65a7cde691efc2407d2001db60b6d2a7bf8/IBM_Watson_SonicBranding_Brief.015.jpeg" data-mid="142265967" border="0"  src="https://freight.cargo.site/w/1000/i/3a65dba71296a9795ccef9b15ec4d65a7cde691efc2407d2001db60b6d2a7bf8/IBM_Watson_SonicBranding_Brief.015.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1fc2d83e29addd4aa5b4d9c5ad9c3ed27706de4c0a959701a0d1756c68b846fd/IBM_Watson_SonicBranding_Brief.016.jpeg" data-mid="142266027" border="0"  src="https://freight.cargo.site/w/1000/i/1fc2d83e29addd4aa5b4d9c5ad9c3ed27706de4c0a959701a0d1756c68b846fd/IBM_Watson_SonicBranding_Brief.016.jpeg" /&#62;




	More Work

</description>
		
	</item>
		
		
	<item>
		<title>Everlane</title>
				
		<link>https://benvrazo.rip/Everlane</link>

		<pubDate>Thu, 05 May 2022 01:53:25 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/Everlane</guid>

		<description>
	Tread / Everlane

	A team of five was brought in to create the first sub-brand under Everlane, from scratch, in 3 months. I contributed to strategy, storytelling, art direction and design across the branding, marketing, photography, video, packaging and activation in support of the launch of sneaker.








	
	&#60;img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b77e8c8a77f44bc7980143d892403dc09fc2fa3f014bb22db113ac8959b5f748/mrl.jpg" data-mid="145065376" border="0"  src="https://freight.cargo.site/w/1000/i/b77e8c8a77f44bc7980143d892403dc09fc2fa3f014bb22db113ac8959b5f748/mrl.jpg" /&#62;
	




	&#60;img width="2251" height="2812" width_o="2251" height_o="2812" data-src="https://freight.cargo.site/t/original/i/9496c15767c4b0a8fc98b65498c8d90da21581dda9e5809b75bbb6398fbdd94c/tread_portrait.jpg" data-mid="145247961" border="0"  src="https://freight.cargo.site/w/1000/i/9496c15767c4b0a8fc98b65498c8d90da21581dda9e5809b75bbb6398fbdd94c/tread_portrait.jpg" /&#62;
	&#60;img width="2250" height="2812" width_o="2250" height_o="2812" data-src="https://freight.cargo.site/t/original/i/1999e9c92a6e8c6bd2bb516e4f7684403753ac3ca652f3fd1c24764148f08503/tread2.jpg" data-mid="145249096" border="0"  src="https://freight.cargo.site/w/1000/i/1999e9c92a6e8c6bd2bb516e4f7684403753ac3ca652f3fd1c24764148f08503/tread2.jpg" /&#62;




	
	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/41bd1359b0633b477552584ecbf83864a8531424422050b8317551037e6b218f/20190608_CM_DesignerDocumantationDay0250.jpg" data-mid="145065381" border="0"  src="https://freight.cargo.site/w/1000/i/41bd1359b0633b477552584ecbf83864a8531424422050b8317551037e6b218f/20190608_CM_DesignerDocumantationDay0250.jpg" /&#62;
	



	
	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/dbb336f0b8922588b7473bae503460f18a80e84f749dc2bc069472fdf2b46176/Nowsocial.gif" data-mid="198876791" border="0"  src="https://freight.cargo.site/w/960/i/dbb336f0b8922588b7473bae503460f18a80e84f749dc2bc069472fdf2b46176/Nowsocial.gif" /&#62;
	




	
	&#60;img width="1200" height="500" width_o="1200" height_o="500" data-src="https://freight.cargo.site/t/original/i/23c5bd19615c55da1e07fba2c80ddf7697f6ea853133c84c75c604f0307594d0/group2.jpg" data-mid="145065496" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/23c5bd19615c55da1e07fba2c80ddf7697f6ea853133c84c75c604f0307594d0/group2.jpg" /&#62;
&#60;img width="1200" height="500" width_o="1200" height_o="500" data-src="https://freight.cargo.site/t/original/i/f7bdce5208b4a2ef40e64226e3ab9364d566f8a1b097d63a364e4d1c9a53333d/shoes2.jpg" data-mid="145065497" border="0"  src="https://freight.cargo.site/w/1000/i/f7bdce5208b4a2ef40e64226e3ab9364d566f8a1b097d63a364e4d1c9a53333d/shoes2.jpg" /&#62;
	





	
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/2331fc56f7f4ebb95d289e87f21756580d13d22581b42eac39ccf2266cdad9e3/61141188_723456454736907_3487147539491891756_n.jpg" data-mid="145065582" border="0"  src="https://freight.cargo.site/w/750/i/2331fc56f7f4ebb95d289e87f21756580d13d22581b42eac39ccf2266cdad9e3/61141188_723456454736907_3487147539491891756_n.jpg" /&#62;
	&#60;img width="750" height="749" width_o="750" height_o="749" data-src="https://freight.cargo.site/t/original/i/d4b660b160a81c7743b03761e604423a9480e33d796bf0a2fd9d7e96cb56af17/62609991_442272599680953_8054276331184557846_n.jpg" data-mid="145065533" border="0"  src="https://freight.cargo.site/w/750/i/d4b660b160a81c7743b03761e604423a9480e33d796bf0a2fd9d7e96cb56af17/62609991_442272599680953_8054276331184557846_n.jpg" /&#62;
	&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/bfab2bcad5a478dddfb6a87f44b2901629de82d3f5a09de9a9acb565d4dd8547/62453093_348161762558518_8461107569353830198_n.jpg" data-mid="145065507" border="0"  src="https://freight.cargo.site/w/750/i/bfab2bcad5a478dddfb6a87f44b2901629de82d3f5a09de9a9acb565d4dd8547/62453093_348161762558518_8461107569353830198_n.jpg" /&#62;


	
	&#60;img width="1200" height="500" width_o="1200" height_o="500" data-src="https://freight.cargo.site/t/original/i/ded09f7d6412a50210bef53da8d60dfd9b1d020f44675a7f1f3d351671ecdcb3/group1.jpg" data-mid="145065499" border="0"  src="https://freight.cargo.site/w/1000/i/ded09f7d6412a50210bef53da8d60dfd9b1d020f44675a7f1f3d351671ecdcb3/group1.jpg" /&#62;
&#60;img width="1200" height="500" width_o="1200" height_o="500" data-src="https://freight.cargo.site/t/original/i/4efdd307db1fa879049a596cee6dc5784e1a043cdf992dab7083fb27425a101b/shoes1.jpg" data-mid="145065502" border="0"  src="https://freight.cargo.site/w/1000/i/4efdd307db1fa879049a596cee6dc5784e1a043cdf992dab7083fb27425a101b/shoes1.jpg" /&#62;
	






	


	&#60;img width="2086" height="1784" width_o="2086" height_o="1784" data-src="https://freight.cargo.site/t/original/i/e59c4fbf6dc2b1c90b306195b959c07fef830e774b454a909769c9314bdf9e2a/7TpdNbWz.png" data-mid="145065622" border="0"  src="https://freight.cargo.site/w/1000/i/e59c4fbf6dc2b1c90b306195b959c07fef830e774b454a909769c9314bdf9e2a/7TpdNbWz.png" /&#62;
	



	&#60;img width="2250" height="2812" width_o="2250" height_o="2812" data-src="https://freight.cargo.site/t/original/i/40cfe33fd47736856f23fe0819290eb1616dc0b9d58b05211016e96204b9cd94/tread1.jpg" data-mid="145249091" border="0"  src="https://freight.cargo.site/w/1000/i/40cfe33fd47736856f23fe0819290eb1616dc0b9d58b05211016e96204b9cd94/tread1.jpg" /&#62;
	&#60;img width="1040" height="1300" width_o="1040" height_o="1300" data-src="https://freight.cargo.site/t/original/i/1964b0d8ab9755314d2a5270a74111da5b902d0770ff8f613493bdc00cca1a59/mToySKlS.jpg" data-mid="145065485" border="0"  src="https://freight.cargo.site/w/1000/i/1964b0d8ab9755314d2a5270a74111da5b902d0770ff8f613493bdc00cca1a59/mToySKlS.jpg" /&#62;





	
	&#60;img width="1860" height="1701" width_o="1860" height_o="1701" data-src="https://freight.cargo.site/t/original/i/ea6f058774f6f82131a3ada2af1bffe6d6ff96ba98e33012a561e9bc6c604acb/PANO_20190425_185047.vr.jpg" data-mid="145247765" border="0"  src="https://freight.cargo.site/w/1000/i/ea6f058774f6f82131a3ada2af1bffe6d6ff96ba98e33012a561e9bc6c604acb/PANO_20190425_185047.vr.jpg" /&#62;



	More Work

	
</description>
		
	</item>
		
		
	<item>
		<title>CocaCola</title>
				
		<link>https://benvrazo.rip/CocaCola</link>

		<pubDate>Thu, 05 May 2022 01:53:24 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/CocaCola</guid>

		<description>
	Coca Cola App

	Bringing together Coca-Cola marketing and digital product teams, we redesigned the Coca-Cola app from the ground up and developed a strategic future vision across all of their mobile touch-points. After the launch of the redesign, Coca-Cola saw a 250% increase (year-over-year) in app downloads. This work laid the foundation for AKQA to secure the Global Digital OAR spot on Coca-Cola’s roster—a huge win.






	&#60;img width="960" height="1128" width_o="960" height_o="1128" data-src="https://freight.cargo.site/t/original/i/47717dd52575a57d0dc9592b4c62b3474b761c9a9d5a3c89fcc50921c582dc1f/keyart-case-study-1-1920-final.gif" data-mid="145127413" border="0"  src="https://freight.cargo.site/w/960/i/47717dd52575a57d0dc9592b4c62b3474b761c9a9d5a3c89fcc50921c582dc1f/keyart-case-study-1-1920-final.gif" /&#62;
	&#60;img width="960" height="1128" width_o="960" height_o="1128" data-src="https://freight.cargo.site/t/original/i/13d325a54d1b991869911141b5e135f76c4b1587c5b896f790649004e375a760/keyart-case-study-2-1920-final.gif" data-mid="145126569" border="0"  src="https://freight.cargo.site/w/960/i/13d325a54d1b991869911141b5e135f76c4b1587c5b896f790649004e375a760/keyart-case-study-2-1920-final.gif" /&#62;


	
	After the launch of the redesign, Coca-Cola saw a 250% increase in app downloads.

	








	
	The core of the future-vision strategy was to evolve Coca-Cola existing properties into a platform of personalized services.
	



	&#60;img width="1920" height="1018" width_o="1920" height_o="1018" data-src="https://freight.cargo.site/t/original/i/4ff22f1645c659bd0792fac69d70f2966d82f2491d4000b96edfaa36f29fd5e4/Coke_Mobile-App-Pitch-27.jpg" data-mid="194017891" border="0"  src="https://freight.cargo.site/w/1000/i/4ff22f1645c659bd0792fac69d70f2966d82f2491d4000b96edfaa36f29fd5e4/Coke_Mobile-App-Pitch-27.jpg" /&#62;



	More Work
</description>
		
	</item>
		
		
	<item>
		<title>OOFOS</title>
				
		<link>https://benvrazo.rip/OOFOS</link>

		<pubDate>Wed, 11 May 2022 05:27:39 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/OOFOS</guid>

		<description>
	
	
	
 
	OOFOS
		A growing footwear brand was ready to make a colorful splash with a campaign that showed the world how to recover in style. With a TV spot, created in partnership with Gunner Studio and Proper Music, we introduced OOfoam to the world (well, not the entire world; but some of it: US, South Korea, UK and Japan!).

	
	&#60;img width="851" height="851" width_o="851" height_o="851" data-src="https://freight.cargo.site/t/original/i/5a13937555e96c508cff0afe416ee1a646fff72b0cacbd187c22dfa760ceb3c2/OOFOS_Pink2.gif" data-mid="174153083" border="0"  src="https://freight.cargo.site/w/851/i/5a13937555e96c508cff0afe416ee1a646fff72b0cacbd187c22dfa760ceb3c2/OOFOS_Pink2.gif" /&#62;
	



	
	After speaking to runners, dancers, nurses, NFL championship winners, car crash survivors, firefighters, parents and [so many more] we discovered that despite there only being one sole design, everyone wore OFFOS for their own unique reason.

	


	
	&#60;img width="1000" height="631" width_o="1000" height_o="631" data-src="https://freight.cargo.site/t/original/i/eddfd531daf6479fca18f20cc89065bffaa2ab2807024070497d29822999efc9/Banner_eeZee_1000.png" data-mid="174152682" border="0"  src="https://freight.cargo.site/w/1000/i/eddfd531daf6479fca18f20cc89065bffaa2ab2807024070497d29822999efc9/Banner_eeZee_1000.png" /&#62;
	




	
	This, combined with the science of healing-through-movment, became the core messaging strategy for our evergreen creative platform.

	


&#60;img width="5000" height="3354" width_o="5000" height_o="3354" data-src="https://freight.cargo.site/t/original/i/7bda956745fe70bca8e6f78d66352e9dba0322269fdc81b06e5831a85c1b5068/OOFOS_Billboard.jpg" data-mid="174151314" border="0"  src="https://freight.cargo.site/w/1000/i/7bda956745fe70bca8e6f78d66352e9dba0322269fdc81b06e5831a85c1b5068/OOFOS_Billboard.jpg" /&#62;




	
	
	
	


	&#60;img width="798" height="798" width_o="798" height_o="798" data-src="https://freight.cargo.site/t/original/i/f9842d806ca286b3313f14499c04e34c960e52dbaa1d9ec172122bc3d13e3e32/OOcloog_Navy_Kevin_GIF2-V1-1x1_R2.gif" data-mid="174148364" border="0"  src="https://freight.cargo.site/w/798/i/f9842d806ca286b3313f14499c04e34c960e52dbaa1d9ec172122bc3d13e3e32/OOcloog_Navy_Kevin_GIF2-V1-1x1_R2.gif" /&#62;
	&#60;img width="726" height="726" width_o="726" height_o="726" data-src="https://freight.cargo.site/t/original/i/67ed4083b99fb1a73d540d7dd1bfbae413a603f5d1e935e30527a2b5beb15402/OOlala_Leopard_Summer_GIF3-V1-1x1_20P_R2.gif" data-mid="174148359" border="0"  src="https://freight.cargo.site/w/726/i/67ed4083b99fb1a73d540d7dd1bfbae413a603f5d1e935e30527a2b5beb15402/OOlala_Leopard_Summer_GIF3-V1-1x1_20P_R2.gif" /&#62;
	&#60;img width="853" height="853" width_o="853" height_o="853" data-src="https://freight.cargo.site/t/original/i/50bc5aa57799b60d6f87e5c37019267336b36032a62bd402197d9ba8db7fdc65/OOmg_eeZee_White_Jessica_GIF3-V1-1x1_BOOMERANG_30P_R2.gif" data-mid="174151447" border="0"  src="https://freight.cargo.site/w/853/i/50bc5aa57799b60d6f87e5c37019267336b36032a62bd402197d9ba8db7fdc65/OOmg_eeZee_White_Jessica_GIF3-V1-1x1_BOOMERANG_30P_R2.gif" /&#62;


	&#60;img width="2432" height="1594" width_o="2432" height_o="1594" data-src="https://freight.cargo.site/t/original/i/8bc09012d5d313013021bd3ac195541148f169ceb7ac0dbe10d71981775ae324/OOFOS_Paid.png" data-mid="174151234" border="0"  src="https://freight.cargo.site/w/1000/i/8bc09012d5d313013021bd3ac195541148f169ceb7ac0dbe10d71981775ae324/OOFOS_Paid.png" /&#62;

	
	&#60;img width="1161" height="1161" width_o="1161" height_o="1161" data-src="https://freight.cargo.site/t/original/i/1e9d9e09ec4b6354ac398daad099fe510ca80f022f08ac025f4d9f2bc939c5a6/OOFOS_Pink1.gif" data-mid="174153133" border="0"  src="https://freight.cargo.site/w/1000/i/1e9d9e09ec4b6354ac398daad099fe510ca80f022f08ac025f4d9f2bc939c5a6/OOFOS_Pink1.gif" /&#62;





	
</description>
		
	</item>
		
		
	<item>
		<title>Chevrolet</title>
				
		<link>https://benvrazo.rip/Chevrolet</link>

		<pubDate>Wed, 15 Jun 2022 18:13:07 +0000</pubDate>

		<dc:creator>Ben Vrazo</dc:creator>

		<guid isPermaLink="true">https://benvrazo.rip/Chevrolet</guid>

		<description>
	Chevrolet
		2 automotive brands, 3 agencies, 6 years and 7 countries—Detroit launched my career. The creative community I found there believed in me and gave me incredible opportunities I never dreamed I would have. I first served Ford and then Chevrolet, working for world class agencies like JWT, Goodby Silverstein &#38;amp; Partners and McCann. I worked on global website platforms, build apps from scratch, launch countless vehicles (and even name one of them!), learned how to properly photograph cars, wrote and produced TV spots, overhauled dealerships and taught global creatives the craft. My collegues and mentors from the Motor City continue to be trusted collaborators to this day and my gratitude to the city will never fade.


	




	
	&#60;img width="670" height="447" width_o="670" height_o="447" data-src="https://freight.cargo.site/t/original/i/98588c8ba83e1b4e8c8313d78ad318c7385e89b832ff41e8ed5bb6f4b3c7e2a1/_D8B3373_670_670.jpg" data-mid="145615925" border="0"  src="https://freight.cargo.site/w/670/i/98588c8ba83e1b4e8c8313d78ad318c7385e89b832ff41e8ed5bb6f4b3c7e2a1/_D8B3373_670_670.jpg" /&#62;
	




	&#60;img width="670" height="447" width_o="670" height_o="447" data-src="https://freight.cargo.site/t/original/i/2b05e8b82598b791e3d164b31fc51f1f558f5e1b9ce50ebb1354b4c9ff99381e/_D8A3233_670_670.jpg" data-mid="145615919" border="0"  src="https://freight.cargo.site/w/670/i/2b05e8b82598b791e3d164b31fc51f1f558f5e1b9ce50ebb1354b4c9ff99381e/_D8A3233_670_670.jpg" /&#62;
	&#60;img width="670" height="447" width_o="670" height_o="447" data-src="https://freight.cargo.site/t/original/i/fc4c3237f31105bfd76375452a10054dfcde12cf652ac3a841038263c6e8422d/16CHVO35062_V4_670_670.jpg" data-mid="145616084" border="0"  src="https://freight.cargo.site/w/670/i/fc4c3237f31105bfd76375452a10054dfcde12cf652ac3a841038263c6e8422d/16CHVO35062_V4_670_670.jpg" /&#62;






	
	&#60;img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/403fb101ec32b592678830b52af880c6c52a8b8c54ba3bd9ba17c6769713bf15/2_600.jpg" data-mid="145615966" border="0"  src="https://freight.cargo.site/w/600/i/403fb101ec32b592678830b52af880c6c52a8b8c54ba3bd9ba17c6769713bf15/2_600.jpg" /&#62;
	




	&#60;img width="670" height="446" width_o="670" height_o="446" data-src="https://freight.cargo.site/t/original/i/6b0317a2e635e7b6399f387ccc5f031d3db434e06ba3bcd0df10ca44842396c2/SK15_EV1LT_LBLU_I_1328_670.jpg" data-mid="145616028" border="0"  src="https://freight.cargo.site/w/670/i/6b0317a2e635e7b6399f387ccc5f031d3db434e06ba3bcd0df10ca44842396c2/SK15_EV1LT_LBLU_I_1328_670.jpg" /&#62;
	&#60;img width="670" height="446" width_o="670" height_o="446" data-src="https://freight.cargo.site/t/original/i/539f2a445a50191cf51791a63e768bf654243a8195b28637889f7ab53c8dbf12/SK15_EV1LT_LBLU_E_2148_670.jpg" data-mid="145615992" border="0"  src="https://freight.cargo.site/w/670/i/539f2a445a50191cf51791a63e768bf654243a8195b28637889f7ab53c8dbf12/SK15_EV1LT_LBLU_E_2148_670.jpg" /&#62;
	&#60;img width="670" height="446" width_o="670" height_o="446" data-src="https://freight.cargo.site/t/original/i/e944b0beb5ee0b32a579b0fdac49ba65003718774a2ec7b6621155d43d898402/SK15_EV1LT_LBLU_I_0231_670.jpg" data-mid="145616012" border="0"  src="https://freight.cargo.site/w/670/i/e944b0beb5ee0b32a579b0fdac49ba65003718774a2ec7b6621155d43d898402/SK15_EV1LT_LBLU_I_0231_670.jpg" /&#62;




	
	&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/cadca192ca7f25bb23c06cb92ae5fbbb6eb05d2a5e7f6297c2897db6996b34f1/1_600.jpg" data-mid="145615945" border="0"  src="https://freight.cargo.site/w/600/i/cadca192ca7f25bb23c06cb92ae5fbbb6eb05d2a5e7f6297c2897db6996b34f1/1_600.jpg" /&#62;
	



	
	





	More Work
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